Understanding the subtleties of consumer behavior in online purchasing is increasingly crucial as the industry grows, especially because of the built-in limits that prevent customers from making purchases. Two Adelphi researchers looked at some previously unstudied characteristics and learned crucial lessons for internet merchants.
Today’s generation wants something real and different that will make their online purchase easy. A unique touchscreen display technology has come up that will enable users to feel the texture of images as their finger moves across. The touch surface has allegedly been developed by researchers at the IIT Madras. At the moment, touchscreens just detect the position of the user’s fingertips and provide no feedback.
Learn more about this new and unique technology by IIT Madras in this article.
Know About iTad- A New Technology
iTad (Interactive Touch Active Display) is a new technology that can simulate textures like rough surfaces and sharp edges. It represents the advancement in in-touch display technology. A touchscreen display technology will soon be launched at IIT Madras.
The iTad has no moving parts, but it features a built-in multitouch sensor that monitors surface friction and finger movement and makes adjustments in software. Also, the touchscreen’s electric fields are controlled by the physical phenomena called “electroadhesion” in order for this to function.
- Manicannan, the principal investigator and a professor in the Department of Applied Mechanics believes that this technology can advance online shopping by allowing us to try on clothing and other items before making a purchase. Additionally, a mismatch in user experience accounts for over 30% of product returns. Looking at the photographs online has changed their perceptions of what is possible.
PV Padmapriya, CEO of Merkel Haptics, asserts that “the Touchlab prototype may be developed into a product in a year”. To enhance the experience, we want to put a tiny gadget, like a computer mouse, on everyone’s workstation. We have been field-testing the system and giving the IIT-M researchers insightful input to help them make it more functional.
Similar Technology
To provide a multi-sensory viewing experience, a Japanese professor has created a prototype lickable TV screen that can mimic food flavors. The appliance, which goes by the name TV (TTTV), uses a carousel of 10 flavor canisters that spray in unison to imitate the flavor of various foods.
Conclusion
IIT Madras deserves a shout-out for such a wonderful reveal and for advancing the Hi-Tech era by collaborating with Merkel Haptics – a startup at IIT Madras.
Users are waiting for this technology to come into the market so that it can be used and reviewed along with changes in consumer behavior.
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